Café Bustelo vs Dunkin' · Bay Area shelf head-to-head
Café Bustelo and Dunkin', side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Café Bustelo is in more Bay Area grocersDunkin' fields the deeper lineupDunkin' sits further up the premium end
Café Bustelo
Dunkin'
30
brand power
33
17
products
20
1
categories
1
4
subcategories
4
7
grocers
5
98.4¢
price per oz
$1.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Café Bustelo▭ Dunkin'
Distribution · 30% of score29·21
D
carried in 7 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score76
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Café Bustelo
no top category Dunkin' doesn’t also play in.
only Dunkin'
no top category Café Bustelo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Café Bustelo · 3
only Dunkin' · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Café Bustelo · Dunkin'
