Caffarel vs M&m's · Bay Area shelf head-to-head
Caffarel and M&m's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
M&m's carries more Brand PowerM&m's is in more Bay Area grocersM&m's fields the deeper lineup
Caffarel
M&m's
10
brand power
46
5
products
48
1
categories
2
2
grocers
13
$13.91
avg price
$6.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caffarel▭ M&m's
Distribution · 30% of score8·54
C
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caffarel
no top category M&m's doesn’t also play in.
only M&m's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caffarel · 0
no exclusive doors — everywhere Caffarel is, M&m's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caffarel · M&m's