Cakes By Karl vs Just Desserts · Bay Area shelf head-to-head
Cakes By Karl and Just Desserts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Just Desserts carries more Brand PowerJust Desserts is in more Bay Area grocersCakes By Karl fields the deeper lineup
Cakes By Karl
Just Desserts
30
brand power
39
20
products
14
2
categories
2
5
subcategories
3
1
grocers
12
$18.74
avg price
$10.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cakes By Karl▭ Just Desserts
Distribution · 30% of score4·50
C
carried in 1 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cakes By Karl
only Just Desserts
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cakes By Karl · 0
no exclusive doors — everywhere Cakes By Karl is, Just Desserts is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cakes By Karl · Just Desserts
