Calidad Beer vs Corona Extra · Bay Area shelf head-to-head
Calidad Beer and Corona Extra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Corona Extra carries more Brand PowerCorona Extra is in more Bay Area grocers
Calidad Beer
Corona Extra
9
brand power
20
2
products
4
1
categories
2
2
grocers
4
$3.09
avg price
$11.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calidad Beer▭ Corona Extra
Distribution · 30% of score8·17
C
C
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calidad Beer
no top category Corona Extra doesn’t also play in.
only Corona Extra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calidad Beer · 1
only Corona Extra · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calidad Beer · Corona Extra