Calidad Beer vs Modelo Especial · Bay Area shelf head-to-head
Calidad Beer and Modelo Especial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Modelo Especial carries more Brand PowerModelo Especial is in more Bay Area grocersModelo Especial fields the deeper lineupCalidad Beer sits further up the premium end
Calidad Beer
Modelo Especial
9
brand power
23
2
products
5
1
categories
2
2
grocers
5
$3.09
avg price
$11.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Calidad Beer▭ Modelo Especial
Distribution · 30% of score8·21
C
M
carried in 2 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Calidad Beer
no top category Modelo Especial doesn’t also play in.
only Modelo Especial
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Calidad Beer · 1
only Modelo Especial · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calidad Beer · Modelo Especial