California Farms vs Coop's · Bay Area shelf head-to-head
California Farms and Coop's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
California Farms is in more Bay Area grocersCoop's fields the deeper lineupCoop's sits further up the premium end
California Farms
Coop's
32
brand power
32
7
products
20
3
categories
1
12
grocers
7
39.9¢
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ California Farms▭ Coop's
Distribution · 30% of score50·29
C
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only California Farms
only Coop's
no top category California Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: California Farms · Coop's
