Caliwater vs Da Bomb Products · Bay Area shelf head-to-head
Caliwater and Da Bomb Products, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caliwater carries more Brand PowerCaliwater is in more Bay Area grocersCaliwater fields the deeper lineupDa Bomb Products sits further up the premium end
Caliwater
Da Bomb Products
26
brand power
14
7
products
2
4
categories
1
5
grocers
4
32.7¢
price per fl oz
36.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caliwater▭ Da Bomb Products
Distribution · 30% of score21·17
C
D
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score44·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caliwater
only Da Bomb Products
no top category Caliwater doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Caliwater · 3
only Da Bomb Products · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caliwater · Da Bomb Products