Caliwater vs Pricklee Natural Hydration · Bay Area shelf head-to-head
Caliwater and Pricklee Natural Hydration, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caliwater
Pricklee Natural Hydration
26
brand power
23
7
products
5
4
categories
1
5
grocers
5
32.7¢
price per fl oz
28.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Caliwater▭ Pricklee Natural Hydration
Distribution · 30% of score21·21
C
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Caliwater
only Pricklee Natural Hydration
no top category Caliwater doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Caliwater · 3
only Pricklee Natural Hydration · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Caliwater · Pricklee Natural Hydration
