Lining them up…
Calpico and Jumex, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Calpico doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Calpico · Jumex
4 products in the catalog·6 products in the catalog
spans 3 categories·spans 2 categories · 3 subcategories
~1% average share on the shelves it competes on·~2% average share on the shelves it competes on