Cambridge House vs Echo Falls · Bay Area shelf head-to-head
Cambridge House and Echo Falls, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Echo Falls carries more Brand PowerEcho Falls is in more Bay Area grocersEcho Falls fields the deeper lineup
Cambridge House
Echo Falls
11
brand power
33
2
products
13
1
categories
1
1
subcategories
2
1
grocers
11
$14.79
avg price
$14.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cambridge House▭ Echo Falls
Distribution · 30% of score4·46
C
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cambridge House
no top category Echo Falls doesn’t also play in.
only Echo Falls
no top category Cambridge House doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cambridge House · 0
no exclusive doors — everywhere Cambridge House is, Echo Falls is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cambridge House · Echo Falls