Camp vs Highland Sugarworks · Bay Area shelf head-to-head
Camp and Highland Sugarworks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Camp carries more Brand PowerCamp is in more Bay Area grocersHighland Sugarworks sits further up the premium end
Camp
Highland Sugarworks
19
brand power
14
4
products
3
2
categories
1
5
grocers
2
$1.53
price per fl oz
$1.51
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Camp▭ Highland Sugarworks
Distribution · 30% of score21·8
C
H
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camp
only Highland Sugarworks
no top category Camp doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Highland Sugarworks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Camp · Highland Sugarworks
