Camp vs Macdonalds · Bay Area shelf head-to-head
Camp and Macdonalds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Macdonalds is in more Bay Area grocersCamp sits further up the premium end
Camp
Macdonalds
19
brand power
15
4
products
2
2
categories
1
5
grocers
6
$1.53
price per fl oz
$1.23
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Camp▭ Macdonalds
Distribution · 30% of score21·25
C
M
carried in 5 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Camp
only Macdonalds
no top category Camp doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Camp · 1
only Macdonalds · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Camp · Macdonalds