Canaan Fair Trade vs Cobram Estate · Bay Area shelf head-to-head
Canaan Fair Trade and Cobram Estate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cobram Estate carries more Brand PowerCobram Estate is in more Bay Area grocersCanaan Fair Trade sits further up the premium end
Canaan Fair Trade
Cobram Estate
14
brand power
28
8
products
7
3
categories
1
4
grocers
13
$2.38
price per fl oz
$1.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canaan Fair Trade▭ Cobram Estate
Distribution · 30% of score17·54
C
carried in 4 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canaan Fair Trade
only Cobram Estate
no top category Canaan Fair Trade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Canaan Fair Trade · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canaan Fair Trade · Cobram Estate
