Canada Dry vs Schweppes · Bay Area shelf head-to-head
Canada Dry and Schweppes, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Canada Dry carries more Brand PowerCanada Dry is in more Bay Area grocersCanada Dry fields the deeper lineup
Canada Dry
Schweppes
43
brand power
18
28
products
10
2
categories
2
12
grocers
5
11.7¢
price per fl oz
12.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canada Dry▭ Schweppes
Distribution · 30% of score50·21
S
carried in 12 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sparkling Water3 vs 3 SKUs
1% of shelf
only Canada Dry
no top category Schweppes doesn’t also play in.
only Schweppes
no top category Canada Dry doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canada Dry · Schweppes
