Canada Dry vs Seagram's · Bay Area shelf head-to-head
Canada Dry and Seagram's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Canada Dry carries more Brand PowerCanada Dry is in more Bay Area grocersCanada Dry fields the deeper lineup
Canada Dry
Seagram's
43
brand power
9
28
products
2
2
categories
1
12
grocers
1
$7.45
avg price
$11.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Canada Dry▭ Seagram's
Distribution · 30% of score50·4
S
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Canada Dry
only Seagram's
no top category Canada Dry doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Canada Dry · Seagram's
