Candy Kittens vs Issei · Bay Area shelf head-to-head
Candy Kittens and Issei, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Issei carries more Brand PowerIssei fields the deeper lineupIssei sits further up the premium end
Candy Kittens
Issei
20
brand power
35
9
products
33
1
categories
1
2
subcategories
2
5
grocers
5
$1.55
price per oz
$3.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Candy Kittens▭ Issei
Distribution · 30% of score21·21
C
I
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score53·94
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Candy Kittens
no top category Issei doesn’t also play in.
only Issei
no top category Candy Kittens doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Candy Kittens · 3
only Issei · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Candy Kittens · Issei
