Candy Kittens vs Puchao · Bay Area shelf head-to-head
Candy Kittens and Puchao, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Candy Kittens carries more Brand PowerCandy Kittens is in more Bay Area grocersCandy Kittens fields the deeper lineup
Candy Kittens
Puchao
20
brand power
9
9
products
6
1
categories
1
2
subcategories
1
5
grocers
2
$1.55
price per oz
$1.55
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Candy Kittens▭ Puchao
Distribution · 30% of score21·8
C
P
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score53·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Candy Kittens
no top category Puchao doesn’t also play in.
only Puchao
no top category Candy Kittens doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Candy Kittens · 5
only Puchao · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Candy Kittens · Puchao