Candy Kittens vs Trolli · Bay Area shelf head-to-head
Candy Kittens and Trolli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trolli is in more Bay Area grocersCandy Kittens sits further up the premium end
Candy Kittens
Trolli
20
brand power
24
9
products
11
1
categories
1
2
subcategories
3
5
grocers
7
$1.55
price per oz
58.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Candy Kittens▭ Trolli
Distribution · 30% of score21·29
C
T
carried in 5 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Candy Kittens
no top category Trolli doesn’t also play in.
only Trolli
no top category Candy Kittens doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Candy Kittens · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Candy Kittens · Trolli
