Capri Sun vs Kool-aid · Bay Area shelf head-to-head
Capri Sun and Kool-aid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Capri Sun carries more Brand PowerCapri Sun is in more Bay Area grocersCapri Sun fields the deeper lineup
Capri Sun
Kool-aid
37
brand power
26
22
products
9
4
categories
3
6
subcategories
4
8
grocers
4
9.5¢
price per fl oz
6.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Kool-aid
Distribution · 30% of score33·17
C
K
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score84·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Capri Sun
only Kool-aid
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Capri Sun · 4
only Kool-aid · 0
no exclusive doors — everywhere Kool-aid is, Capri Sun is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Kool-aid
