Capri Sun vs Minute Maid · Bay Area shelf head-to-head
Capri Sun and Minute Maid, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Minute Maid is in more Bay Area grocers
Capri Sun
Minute Maid
37
brand power
34
22
products
24
4
categories
1
6
subcategories
6
8
grocers
9
9.5¢
price per fl oz
9.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Minute Maid
Distribution · 30% of score33·38
C
M
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Capri Sun
only Minute Maid
no top category Capri Sun doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capri Sun · 1
only Minute Maid · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Minute Maid
