Capri Sun vs Snapple · Bay Area shelf head-to-head
Capri Sun and Snapple, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Snapple is in more Bay Area grocersSnapple fields the deeper lineup
Capri Sun
Snapple
37
brand power
38
22
products
39
4
categories
2
6
subcategories
9
8
grocers
9
9.5¢
price per fl oz
15.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Capri Sun▭ Snapple
Distribution · 30% of score33·38
C
carried in 8 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score84·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Capri Sun
only Snapple
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Capri Sun · 1
only Snapple · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Capri Sun · Snapple
