Cara Mia vs Native Forest · Bay Area shelf head-to-head
Cara Mia and Native Forest, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Native Forest carries more Brand PowerNative Forest is in more Bay Area grocersNative Forest fields the deeper lineupCara Mia sits further up the premium end
Cara Mia
Native Forest
15
brand power
55
3
products
25
1
categories
5
1
subcategories
14
7
grocers
17
60.8¢
price per oz
50.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cara Mia▭ Native Forest
Distribution · 30% of score29·71
C
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cara Mia
no top category Native Forest doesn’t also play in.
only Native Forest
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cara Mia · 1
only Native Forest · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cara Mia · Native Forest
