Carandini vs Giuseppe Giusti · Bay Area shelf head-to-head
Carandini and Giuseppe Giusti, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Giuseppe Giusti carries more Brand PowerGiuseppe Giusti is in more Bay Area grocersGiuseppe Giusti fields the deeper lineup
Carandini
Giuseppe Giusti
15
brand power
37
4
products
15
2
categories
1
2
subcategories
2
1
grocers
13
$6.99
avg price
$19.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carandini▭ Giuseppe Giusti
Distribution · 30% of score4·54
C
carried in 1 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carandini
only Giuseppe Giusti
no top category Carandini doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carandini · 0
no exclusive doors — everywhere Carandini is, Giuseppe Giusti is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carandini · Giuseppe Giusti