Carapelli vs Pompeian · Bay Area shelf head-to-head
Carapelli and Pompeian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pompeian carries more Brand PowerPompeian is in more Bay Area grocersPompeian fields the deeper lineupPompeian sits further up the premium end
Carapelli
Pompeian
16
brand power
25
4
products
9
1
categories
2
1
subcategories
4
3
grocers
5
$18.72
avg price
$14.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carapelli▭ Pompeian
Distribution · 30% of score13·21
P
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carapelli
no top category Pompeian doesn’t also play in.
only Pompeian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carapelli · 1
only Pompeian · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carapelli · Pompeian
