Carbone vs Ciao Pappy · Bay Area shelf head-to-head
Carbone and Ciao Pappy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineupCiao Pappy sits further up the premium end
Carbone
Ciao Pappy
47
brand power
24
26
products
8
1
categories
1
3
subcategories
2
15
grocers
6
53.3¢
price per oz
54.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carbone▭ Ciao Pappy
Distribution · 30% of score63·25
carried in 15 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carbone
no top category Ciao Pappy doesn’t also play in.
only Ciao Pappy
no top category Carbone doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carbone · Ciao Pappy
