Carbone vs Classico · Bay Area shelf head-to-head
Carbone and Classico, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Carbone carries more Brand PowerCarbone is in more Bay Area grocersCarbone fields the deeper lineupCarbone sits further up the premium end
Carbone
Classico
47
brand power
39
26
products
20
1
categories
2
3
subcategories
3
15
grocers
12
53.3¢
price per oz
38.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carbone▭ Classico
Distribution · 30% of score63·50
C
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carbone
no top category Classico doesn’t also play in.
only Classico
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carbone · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carbone · Classico
