Carl's Gourmet vs Dash · Bay Area shelf head-to-head
Carl's Gourmet and Dash, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dash carries more Brand PowerDash is in more Bay Area grocers
Carl's Gourmet
Dash
12
brand power
27
5
products
5
1
categories
3
3
grocers
6
$8.06
avg price
$5.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carl's Gourmet▭ Dash
Distribution · 30% of score13·25
C
D
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score34·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carl's Gourmet
no top category Dash doesn’t also play in.
only Dash
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carl's Gourmet · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carl's Gourmet · Dash