Carolina vs Humble Snacks · Bay Area shelf head-to-head
Carolina and Humble Snacks, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Humble Snacks carries more Brand PowerHumble Snacks is in more Bay Area grocersHumble Snacks fields the deeper lineup
Carolina
Humble Snacks
7
brand power
20
4
products
7
2
categories
1
3
grocers
7
$1.20
price per oz
$1.14
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Carolina▭ Humble Snacks
Distribution · 30% of score13·29
C
H
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score28·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Carolina
only Humble Snacks
no top category Carolina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Carolina · 1
only Humble Snacks · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Carolina · Humble Snacks