Casa Chicas vs Good Foods · Bay Area shelf head-to-head
Casa Chicas and Good Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Chicas is in more Bay Area grocersGood Foods fields the deeper lineupCasa Chicas sits further up the premium end
Casa Chicas
Good Foods
35
brand power
36
10
products
13
4
categories
4
4
subcategories
5
7
grocers
4
64.7¢
price per oz
65.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Chicas▭ Good Foods
Distribution · 30% of score29·17
G
carried in 7 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Casa Chicas · 6
only Good Foods · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Chicas · Good Foods
