Casa Chicas vs Yucatan · Bay Area shelf head-to-head
Casa Chicas and Yucatan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Chicas carries more Brand PowerCasa Chicas is in more Bay Area grocersCasa Chicas fields the deeper lineupYucatan sits further up the premium end
Casa Chicas
Yucatan
35
brand power
13
10
products
6
4
categories
1
7
grocers
6
64.7¢
price per oz
92.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Chicas▭ Yucatan
Distribution · 30% of score29·25
Y
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Chicas
only Yucatan
no top category Casa Chicas doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Chicas · Yucatan