Casa Sanchez vs Chicas · Bay Area shelf head-to-head
Casa Sanchez and Chicas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Sanchez carries more Brand PowerCasa Sanchez is in more Bay Area grocersCasa Sanchez fields the deeper lineup
Casa Sanchez
Chicas
57
brand power
14
20
products
4
4
categories
1
16
grocers
4
50.6¢
price per oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Sanchez▭ Chicas
Distribution · 30% of score67·17
C
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casa Sanchez
only Chicas
no top category Casa Sanchez doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Sanchez · Chicas
