Casa Sanchez vs Roberto's Of Santa Cruz · Bay Area shelf head-to-head
Casa Sanchez and Roberto's Of Santa Cruz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Casa Sanchez carries more Brand PowerCasa Sanchez is in more Bay Area grocersCasa Sanchez fields the deeper lineupRoberto's Of Santa Cruz sits further up the premium end
Casa Sanchez
Roberto's Of Santa Cruz
57
brand power
26
20
products
6
4
categories
3
16
grocers
4
50.6¢
price per oz
57.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casa Sanchez▭ Roberto's Of Santa Cruz
Distribution · 30% of score67·17
R
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Roberto's Of Santa Cruz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casa Sanchez · Roberto's Of Santa Cruz
