Casamara Club vs Ghia · Bay Area shelf head-to-head
Casamara Club and Ghia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghia carries more Brand PowerGhia is in more Bay Area grocersGhia fields the deeper lineup
Casamara Club
Ghia
21
brand power
34
6
products
17
2
categories
2
3
subcategories
3
3
grocers
5
40.5¢
price per fl oz
$1.37
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casamara Club▭ Ghia
Distribution · 30% of score13·21
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casamara Club
only Ghia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Casamara Club · 0
no exclusive doors — everywhere Casamara Club is, Ghia is too.
only Ghia · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casamara Club · Ghia
