Casamara Club vs Lapo's · Bay Area shelf head-to-head
Casamara Club and Lapo's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lapo's carries more Brand Power
Casamara Club
Lapo's
21
brand power
26
6
products
7
2
categories
3
3
subcategories
3
3
grocers
3
40.5¢
price per fl oz
98.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Casamara Club▭ Lapo's
Distribution · 30% of score13·13
L
carried in 3 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Casamara Club
no top category Lapo's doesn’t also play in.
only Lapo's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Casamara Club · 1
only Lapo's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Casamara Club · Lapo's
