Castillo De Canena vs Farchioni · Bay Area shelf head-to-head
Castillo De Canena and Farchioni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Farchioni carries more Brand PowerFarchioni is in more Bay Area grocersCastillo De Canena sits further up the premium end
Castillo De Canena
Farchioni
16
brand power
22
4
products
5
1
categories
1
3
grocers
9
$3.34
price per fl oz
76.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Castillo De Canena▭ Farchioni
Distribution · 30% of score13·38
C
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Castillo De Canena
no top category Farchioni doesn’t also play in.
only Farchioni
no top category Castillo De Canena doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Castillo De Canena · 0
no exclusive doors — everywhere Castillo De Canena is, Farchioni is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Castillo De Canena · Farchioni