Celeste vs Digiorno · Bay Area shelf head-to-head
Celeste and Digiorno, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Digiorno carries more Brand PowerDigiorno is in more Bay Area grocersDigiorno fields the deeper lineupCeleste sits further up the premium end
Celeste
Digiorno
12
brand power
36
4
products
23
1
categories
1
4
grocers
9
69.6¢
price per oz
51.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celeste▭ Digiorno
Distribution · 30% of score17·38
C
D
carried in 4 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score28·85
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celeste
no top category Digiorno doesn’t also play in.
only Digiorno
no top category Celeste doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Celeste · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celeste · Digiorno
