Celsius vs Ketone-iq · Bay Area shelf head-to-head
Celsius and Ketone-iq, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Celsius carries more Brand PowerCelsius is in more Bay Area grocersCelsius fields the deeper lineupKetone-iq sits further up the premium end
Celsius
Ketone-iq
52
brand power
36
36
products
12
1
categories
2
14
grocers
2
29.5¢
price per fl oz
$3.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Ketone-iq
Distribution · 30% of score58·8
K
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Ketone-iq doesn’t also play in.
only Ketone-iq
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Ketone-iq
