Celsius vs Red Bull · Bay Area shelf head-to-head
Celsius and Red Bull, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Red Bull carries more Brand PowerRed Bull fields the deeper lineupRed Bull sits further up the premium end
Celsius
Red Bull
52
brand power
57
36
products
46
1
categories
1
14
grocers
14
29.5¢
price per fl oz
41.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Celsius▭ Red Bull
Distribution · 30% of score58·58
carried in 14 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Celsius
no top category Red Bull doesn’t also play in.
only Red Bull
no top category Celsius doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Celsius · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Celsius · Red Bull
