Censea vs Northern Chef · Bay Area shelf head-to-head
Censea and Northern Chef, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Northern Chef is in more Bay Area grocersNorthern Chef sits further up the premium end
Censea
Northern Chef
22
brand power
26
8
products
6
1
categories
2
1
subcategories
4
3
grocers
5
$23.73
avg price
$17.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Censea▭ Northern Chef
Distribution · 30% of score13·21
N
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Censea
no top category Northern Chef doesn’t also play in.
only Northern Chef
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Censea · 1
only Northern Chef · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Censea · Northern Chef
