Cesar vs Purina Beneful · Bay Area shelf head-to-head
Cesar and Purina Beneful, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cesar carries more Brand PowerCesar is in more Bay Area grocersCesar fields the deeper lineup
Cesar
Purina Beneful
37
brand power
29
24
products
21
1
categories
1
2
subcategories
2
7
grocers
6
70.2¢
price per oz
52.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cesar▭ Purina Beneful
Distribution · 30% of score29·25
C
P
carried in 7 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score86·83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cesar
no top category Purina Beneful doesn’t also play in.
only Purina Beneful
no top category Cesar doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cesar · 2
only Purina Beneful · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cesar · Purina Beneful
