Chai Thai Noodles vs Fortune · Bay Area shelf head-to-head
Chai Thai Noodles and Fortune, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fortune carries more Brand PowerFortune is in more Bay Area grocersFortune fields the deeper lineup
Chai Thai Noodles
Fortune
11
brand power
27
2
products
8
2
categories
3
2
subcategories
4
1
grocers
4
$14.19
avg price
$5.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chai Thai Noodles▭ Fortune
Distribution · 30% of score4·17
C
F
carried in 1 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score15·49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chai Thai Noodles
no top category Fortune doesn’t also play in.
only Fortune
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chai Thai Noodles · 1
only Fortune · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chai Thai Noodles · Fortune