Chameleon Coffee vs Lee's Coffee · Bay Area shelf head-to-head
Chameleon Coffee and Lee's Coffee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chameleon Coffee carries more Brand PowerChameleon Coffee is in more Bay Area grocersChameleon Coffee fields the deeper lineup
Chameleon Coffee
Lee's Coffee
36
brand power
15
12
products
3
1
categories
2
12
grocers
2
$9.86
avg price
$16.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chameleon Coffee▭ Lee's Coffee
Distribution · 30% of score50·8
L
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chameleon Coffee
no top category Lee's Coffee doesn’t also play in.
only Lee's Coffee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chameleon Coffee · Lee's Coffee