Charles Chocolates vs Alter Eco · Bay Area shelf head-to-head
Charles Chocolates and Alter Eco, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alter Eco fields the deeper lineupCharles Chocolates sits further up the premium end
Charles Chocolates
Alter Eco
49
brand power
45
30
products
38
2
categories
2
3
subcategories
2
15
grocers
15
$2.77
price per fl oz
$2.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Alter Eco
Distribution · 30% of score63·63
carried in 15 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Alter Eco
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charles Chocolates · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Alter Eco
