Charles Chocolates vs Honey Mama's · Bay Area shelf head-to-head
Charles Chocolates and Honey Mama's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Charles Chocolates carries more Brand PowerHoney Mama's is in more Bay Area grocersCharles Chocolates fields the deeper lineup
Charles Chocolates
Honey Mama's
49
brand power
38
30
products
14
2
categories
2
3
subcategories
2
15
grocers
17
$2.77
price per fl oz
$2.78
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Charles Chocolates▭ Honey Mama's
Distribution · 30% of score63·71
carried in 15 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Charles Chocolates
only Honey Mama's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Charles Chocolates · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Charles Chocolates · Honey Mama's
