Chatham Village vs Kooshy · Bay Area shelf head-to-head
Chatham Village and Kooshy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kooshy carries more Brand PowerKooshy is in more Bay Area grocersKooshy fields the deeper lineupKooshy sits further up the premium end
Chatham Village
Kooshy
18
brand power
37
3
products
10
1
categories
2
2
grocers
10
83.8¢
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chatham Village▭ Kooshy
Distribution · 30% of score8·42
C
K
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chatham Village
no top category Kooshy doesn’t also play in.
only Kooshy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chatham Village · Kooshy
