Cheez-it vs Wasa · Bay Area shelf head-to-head
Cheez-it and Wasa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Cheez-it carries more Brand PowerWasa is in more Bay Area grocersCheez-it fields the deeper lineup
Cheez-it
Wasa
44
brand power
39
25
products
10
3
categories
1
13
grocers
16
65.4¢
price per oz
60.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Cheez-it▭ Wasa
Distribution · 30% of score54·67
C
carried in 13 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score88·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wasa
no top category Cheez-it doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Cheez-it · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Cheez-it · Wasa