Chef Paul Prudhomme's vs Spike · Bay Area shelf head-to-head
Chef Paul Prudhomme's and Spike, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Spike is in more Bay Area grocers
Chef Paul Prudhomme's
Spike
21
brand power
20
5
products
4
3
categories
1
4
grocers
7
$5.17
avg price
$3.66
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chef Paul Prudhomme's▭ Spike
Distribution · 30% of score17·29
C
S
carried in 4 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34·28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chef Paul Prudhomme's
only Spike
no top category Chef Paul Prudhomme's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Chef Paul Prudhomme's · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chef Paul Prudhomme's · Spike
