Chico Honey Company vs Now Designs · Bay Area shelf head-to-head
Chico Honey Company and Now Designs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Chico Honey Company is in more Bay Area grocersChico Honey Company fields the deeper lineup
Chico Honey Company
Now Designs
27
brand power
23
7
products
3
1
categories
1
7
grocers
1
$14.13
avg price
$35.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chico Honey Company▭ Now Designs
Distribution · 30% of score29·4
N
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chico Honey Company
no top category Now Designs doesn’t also play in.
only Now Designs
no top category Chico Honey Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Chico Honey Company · 6
only Now Designs · 0
no exclusive doors — everywhere Now Designs is, Chico Honey Company is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chico Honey Company · Now Designs