Chikara vs Koyo · Bay Area shelf head-to-head
Chikara and Koyo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koyo carries more Brand PowerKoyo is in more Bay Area grocersKoyo fields the deeper lineup
Chikara
Koyo
13
brand power
22
2
products
5
1
categories
2
1
subcategories
3
1
grocers
8
$5.34
avg price
$4.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Chikara▭ Koyo
Distribution · 30% of score4·33
C
K
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Chikara
no top category Koyo doesn’t also play in.
only Koyo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Chikara · Koyo