Child's Play vs Ferrara · Bay Area shelf head-to-head
Child's Play and Ferrara, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ferrara carries more Brand PowerFerrara is in more Bay Area grocersFerrara fields the deeper lineup
Child's Play
Ferrara
9
brand power
29
2
products
7
1
categories
3
1
subcategories
4
2
grocers
6
$14.62
avg price
$17.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Child's Play▭ Ferrara
Distribution · 30% of score8·25
C
F
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Child's Play
no top category Ferrara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Child's Play · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Child's Play · Ferrara